step 5: engage your audience
Now you are ready to begin engaging your audience and generating leads into your business. This step contains 4 sections:
1. The Buyers Pyramid
2. Campaign Development
3. Funnels
4. Follow Up & Retargeting
Complete the following concept video on understanding your customer, with insights from the great Steve Jobs, before continuing to the next section, titled 'The Buyers Pyramid'.
View the full Steve Jobs clip. Click here.
The Buyers Pyramid
Every business has an entire audience of buyers that can be broken down into five key categories. These categories make up the Buyers Pyramid and we'll explore the importance of capturing the attention of your prospects in each stage of the pyramid.
Campaign Development
With the understanding of market characteristics in your pocket, let's look at how to develop your marketing campaigns.
Funnel Development
One of the most tried and true marketing strategies is funnels. They work because of their core theme - providing value! Let's look into some funnel strategies you can begin to utilise in your business.
Follow up & Retargeting
This is what brings your marketing game plan together, follow up. Without these strategies you will miss out on numerous opportunities to with prospective clients so let's take a look as what you can do about that.