campaign development
Now that you understand the various components of marketing, it is time to develop a campaign and look at driving traffic! In this section there is the following concept video followed by 2 sections discussing 3 strategies to drive free traffic and how to drive traffic with paid marketing via Facebook.
Driving free traffic
Using your Facility Lists
If you have access to a list, use it! Here we'll be looking at ways to leverage and maximise your facility lists.
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Leverage the Power of Groups
Using groups can be a powerful way of growing and supporting your audience.
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Partner Up
Partner with other businesses for mutual benefit and gain access to a free and trusting traffic source!
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Driving paid traffic WITH FACEBOOK
Set Up your Account
Facebook is the simplest and currently the strongest platform for driving paid traffic. To use this we need a Facebook Business account, so let's set one up.
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Facebook Pixels
Facebook Pixels are an integral piece to getting your paid marketing through Facebook to work. These need to be set up before you run a campaign.
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Structuring your Ads
To gain traction, your ad needs to be structured to grab attention. We will uncover how to do this within this video.
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Top of Funnel Campaigns
These campaigns are your initial outreach to the market. This is for audiences that have no idea who you are to bring them into the top of the funnel.
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First Level Retargeting
You will find most traffic won't move straight through the sales funnel. A warm campaign is the first level of retargetting to recapture interested audiences that don't take up your free offer and re-present it to them.
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Getting Them Over the Line
These hot campaigns are used to retarget prospects that have already become a lead but haven't booked a call or joined a Bridge Offer. Here we help them take the next step.
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Track your Progress
In order to run an effective paid marketing campaign, you need to stay on top of your numbers. Let's find out how to do this.
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