funnels
Once you start getting attention, there needs to be a mechanism in place to nurture and progress that attention. This is where we utilise funnels. The concept video below will uncover what a funnel is, followed by 7 videos breaking down the individual components of a funnel and the processes within them.
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Understanding your Opt-In Page
The Opt-In Page is the first page in your funnel and therefore has very clear objectives that we discuss here.
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The Second Funnel Stage
A Landing Page is the inflection point of a funnel where a lead will be presented with the opportunity to take the next step with you.
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Final Step
This is the last step and how your funnel will qualify your prospects before they book in with you.
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The First Funnel
This is the first funnel to introduce into your marketing strategy to drive cold traffic.
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Level Up your Funnel
Funnel #1 has it's limitations - mainly being time -and once you reach the threshold, it is time to use Funnel #2.
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The Final Funnel
This funnel is the most automated and relies on very little manual work but requires large volumes of traffic and reputation, therefore it is the last funnel to introduce.
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Setting Up a Subdomain for Funnels
As your domain is already occupied by your website, your funnels need to be hosted through a subdomain. A subdomain is simply the word added to the beginning of a website's domain name. It replaces the 'www'. For example, https://subdomain.example.com
**Note this video plays best at a 720p Quality