The Buyers pyramid
Not everyone is going to be right for your business and that's okay! In this section you will find the following concept video breaking down 'The Buyers Pyramid' which is then followed by a breakdown of search vs interruption marketing.
The Difference Between Search & Interruption
Each stage of the Buyers Pyramid requires a different approach to move your ideal customer forward. Let's look at the two core strategies - Search based marketing and Interruption based marketing. You'll hear from Russell Brunson about how each of these strategies work depending on whether your customer is a searcher or a scroller.
**Note this video plays best at a 720p Quality