KNOW YOUR AUDIENCE
If you don't know what your target audience wants, how will you ever solve their pain-points & provide solutions to their problems?
In this section you will find the following concept video followed by four over the shoulder walkthrough videos, guiding you through how to find your audiences biggest questions.
Create your Thesis
When researching your audience, best practice is to obviosuly take notes! Here we have set up for you a resource sheet to do just that.
**Note this video plays best at a 720p Quality
Find Out What The Public Want!
In order to give the people what they want, you must first find out what the want! Answer The Public is a tool that can help you find that out.
**Note this video plays best at a 720p Quality
Searching Groups & Forums
Groups and Forums are a place people typically congregate to share thoughts, concerns, likes and dislikes. This can be a gold mine of information when you know where to look.
**Note this video plays best at a 720p Quality
Gauge your Audience
Audience Insights is a tool developed by Facebook that will give you deep insights into the size and breakdown of your target audience.