Step 4: Develop your offers
You've done the work to build a brand and set up your Tech Ecosystem; now it is time to develop your offers for the market.
This step contains 7 sections:
1. Know Your Audience
2. Free Offers
3. Bridge Offers
4. Core Offers
5. Premium Offers
6. Subscriptions
7. Presenting Your Offer
Watch the following concept video on the importance of delighting your clients and underpromising and overdelivering, with sage advice from Goldman Sachs for small business owners. Then, continue to the next section, titled 'Know Your Audience'.
View the full Goldman Sachs video. Click here.
Know your Audience
As you already know, a target audience is a major component of your business. In this section we're going to dive deeper into uncovering what that audience wants so that your offers are based on their desires.
Free Offers
Your introduction to the market and how people can begin to get a taste of you, your company and your brand.
Bridge Offers
Bridge offers will create the connection for your audience to go from your free offers to your paid offers. Let's explore the concept of Bridge offers.
Core Offers
Your core offers are the engine of your business. In this section we'll be showing you world class examples of a core offer.
Premium Offers
Everyone loves a premium experience, not everyone wants one but there will be some that do! Let's dive into what world class premium offers are out there in the industry.
Building Out a Subscription
Subscription models can be used as a great support system for your business. In this section we will be exploring the ins and outs of subscription models.
How to Craft & Present an Offer
If you lack a good offer, your marketing plan will full flat as you will grab zero attention. Here we will explore a framework for creating a great offer.