conversion process

As with everything you've been through in this Playbook, converting requires a process which is outlined in this section. Following this concept video there are 8 videos walking through each stage of the conversion process. From how to make the first call to how to get referrals, everything is uncovered here!

An Overview of the Conversion Process

Being able to convert prospect is a skill that can be developed. Having a process and structure will act as training wheels to get you started.


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Breaking Down Outbound Calls

Outbound calls are a challenge for beginners. Use this set of words to get yourself going.


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Handling Inbound Calls

When prospects begin booking in consults, you need to know how to handle them so that you're not just giving free information for nothing.


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Converting Clients

In this interaction, you will be moving someone from a Bridge Offer to a Core or Premium Offer.


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Objections & How to Handle Them

Objections are just a part of converting and nothing to fear. Here we will break down a structure to handle any incoming objection. 


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Bring your New Client Onboard

Having a seamless onboarding process is very important when it comes to delivering a great client experience.


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The Fortune is in the Follow Up

Follow up, as we know is an important part of not only your marketing process but also your conversion process. 


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The Game of Referrals

Having a referral program in place will bolster any business. Here we will dig into some examples of effective referral programs.


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