Step 2: Building your Brand
This Step is broken down into 8 sections to guide you through the development of your brand. These sections are:
1. Brand Discovery
2. Competitor Research
3. Target Audience
4. Brand Voice
5. Brand Message
6. Logos & Tag-lines
7. Brand Brief
Complete the following concept video before continuing to the next section titled, 'Brand Discovery'
Let's Uncover your Brand
Discover the pieces of the puzzle that make your brand tick. In this section we'll be uncovering the core components of building a brand that people love!
Research
To win any game, you need to know who your opponents are. Here we'll be diving into the first step of competitor research and how to uncover who you're really competing with.
Target Audience
Trying to please everyone is not possible, you need to be clear on who you serve and how you serve them! Let's uncover your target audience throughout this sections.
Brand Voice
What does your brand stand for? People buy into why you do what you do, not what you do. Here we'll be looking at best practices to developing your brand story.
Brand Message
The message of your brand is a ciritcal element to your entire business. In this section we'll be uncovering how to craft a story and have an audience buy into that story of your business.
Bring your Brand to Life!
Now that you've worked your way through the roots of your brand, at last we can turn that into some tangible assets!
Brand Brief
Now that you have completed the brand section, it is time to build out your brand brief. This will serve as a guide for your brand going forward whether you keep the brand work inhouse or use an external agency.