Once you have found your brand voice, you will now work to package and articulate that voice. Crafting your story is one of the most important aspects of building your brand. As David J Phillips explains in his popular TED talk, storytelling is such a powerful tool because your customer becomes emotionally invested. Following this concept video, watch the walkthrough video of effective content creation currently in market.

View the full TED Talk from David J Phillips, "The Magical Science of Storytelling". Click here.